Viewer Choice Awards are being launched for the first time in Pakistan by Events4u (Pvt) Ltd. Viewer Choice Awards Distribution Ceremony, scheduled to be held on April 27, 2013 at Karachi Expo Centre. At the event, the awards highlight, acknowledge and celebrate the commendable efforts by various Pakistani News Channel Media at providing gender balanced perspectives and analyses
The paramount objective of the event is to recognize accomplishments of TV news channels over the years and above all endeavors of news anchors, hosts, reporters who contributed a lot just to nourish this industry even putting their lives beyond defined lines.
The core concept behind arranging this award is to foster private channels development in Pakistan by providing high quality motivational support to the anchors, news casters, news reporters, and providing effective professional services to the media industry. Anchors, News reporters explores the latest and most advanced thinking, strategies and tools to help Anchors and News casters and their executives address the emerging Media challenges and opportunities.
Based on public voting Pakistan's Top News Channels, News Anchors, News Reporters, Best Talk Shows as well as Best Morning Shows will get these awards.
1st News Channel Viewers Choice Awards survey will be conducted through online public voting not only across Pakistan but international viewers also vote his/her anchor, host, reporter or their TV channel using various tools like Social Media, Website and SMS (local & international).
